Program objective

This program aims to train a new generation of specialists in the study of product and service markets by conducting high-quality research in the fields of marketing and logistics. Doctoral students deepen their knowledge regarding consumer behavior, B2B, services marketing, strategic marketing, marketing policies, international marketing, and logistics. At the same time, they acquire the general and specific research skills necessary for writing their doctoral thesis.

Courses attended

Doctoral students attend 4 required courses, which build their research competencies, and 4 elective courses, which develop their cross-disciplinary, general, and professional research competencies:

• Applied economic theories.
• Methodology and epistemology of economic science.
• Advanced methods of quantitative and qualitative analysis.
• Specialized course.
• Academic writing and scientific communication / Scientific authorship and intellectual property law.
• Digital tools for scientific research / Career management.
• Financial management of scientific research / Scientific information management
• Management of research and development projects / Time management.

Teaching language
Romanian

Curriculum
full-time / part-time

Research areas

• marketing management;
• innovative marketing;
• e-marketing;
• market research;
• consumer behavior;
• the impact of relationship marketing on firm profitability;
• marketing strategies for penetrating domestic and foreign markets;
• product, pricing, and promotion policies;
• evaluation of marketing effectiveness;
• logistics chains as a factor in ensuring business success, etc.